/* Interior compositions built on the homepage's shared visual foundation. */
.interior-page{--measure:760px;--accent:var(--pink-text)}
.interior-page .site-header{background:var(--white);color:var(--ink);border-color:var(--line)}
.interior-page main{padding-top:var(--header)}
.interior-page h1,.interior-page h2,.interior-page h3{margin-top:0;overflow-wrap:break-word}
.interior-page h1{font-size:clamp(2.65rem,4.6vw,5.25rem);font-weight:700;line-height:1.04;letter-spacing:-.055em;text-transform:uppercase;text-wrap:balance;margin-bottom:0}
.interior-page h2{font-size:clamp(1.8rem,3vw,3.25rem);line-height:1.1;letter-spacing:-.045em;margin-bottom:24px}
.interior-page h3{font-size:clamp(1.3rem,2vw,2rem);line-height:1.2;letter-spacing:-.035em;margin-bottom:16px}
/* The homepage's two voices: bold sans for the thought, Awesome Serif for the turn.
   Emphasis is authored in each heading rather than inferred from word position. */
.interior-page .editorial-accent{font-family:var(--font-editorial);font-style:italic;font-weight:var(--editorial-weight);font-optical-sizing:auto;text-transform:none;letter-spacing:-.02em;color:var(--pink-text)}
.interior-page .editorial-line{display:block;margin-top:.045em}
.interior-page :is(h1,h2,h3):has(.editorial-accent){line-height:1.12}
.interior-page :is(.page-intro,.page-deck,.case-hero-grid>div,.article-hero-grid>h1){min-width:0}
.interior-page .case-story-copy h2:has(.editorial-accent){text-transform:uppercase}
.interior-page .case-story-copy h2,.interior-page .section-title{text-wrap:pretty}
.interior-page :is(.quote-block,.case-quote) .editorial-accent{color:var(--blush)}
.interior-page .editorial-statement{font-family:"DM Sans",Arial,sans-serif;font-style:normal;font-weight:700;text-transform:uppercase;font-size:clamp(2.6rem,4.7vw,5.5rem);line-height:1.12;letter-spacing:-.055em;max-width:26ch}
.interior-page .quote-small.editorial-statement{font-size:clamp(2.35rem,4.2vw,4.8rem);max-width:30ch}
.interior-page .editorial-statement .editorial-line{margin-top:.1em}
.interior-page .section-title{font-size:clamp(2.2rem,3.8vw,4.25rem);line-height:1.06;max-width:27ch;margin-bottom:28px}
.interior-page .section-kicker{margin-bottom:24px}
.interior-page .actions{margin-top:28px}
.interior-page .nav-links a[aria-current]{color:var(--pink-text);text-decoration:underline;text-underline-offset:6px}
.interior-page .nav-links .nav-cta[aria-current]{color:var(--ink)}
.interior-page main>section{padding-block:var(--space)}
.interior-page main>section+section{border-top:1px solid var(--line)}
.eyebrow,.case-label{font-size:.875rem;font-weight:700;letter-spacing:.075em;text-transform:uppercase;color:var(--pink-text)}
.eyebrow{margin-bottom:24px}
.page-hero,.article-hero{padding-block:clamp(56px,6vw,88px);background:var(--white);border-bottom:1px solid var(--line)}
.page-hero>.container{display:grid;grid-template-columns:minmax(0,1.2fr) minmax(0,.8fr);gap:clamp(32px,6vw,88px);align-items:end}
.page-intro h1{max-width:22ch}
.page-deck>p,.section-lede{font-size:clamp(1.0625rem,1.35vw,1.1875rem);line-height:1.55;max-width:62ch;color:var(--muted)}
.page-deck .actions{margin-top:24px}
.page-hero-visual{margin-top:30px;background:var(--paper);overflow:hidden}
.page-hero-visual img{width:100%;height:auto;aspect-ratio:4/3;object-fit:cover;object-position:center 36%}
.section-lede+.actions{margin-top:28px}
.big-copy{font-size:clamp(1.7rem,2.8vw,3.25rem);line-height:1.18;letter-spacing:-.04em;max-width:34ch}
.big-copy+.section-lede{margin-top:26px}
.muted{color:var(--muted)}
.narrow{width:min(calc(100% - var(--gutter)*2),var(--measure));margin-inline:auto}
.section-fog{background:var(--paper)}
.split{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(36px,7vw,104px);align-items:start}
.grid{display:grid;gap:24px 40px}
.grid.two{grid-template-columns:repeat(2,minmax(0,1fr))}
.grid.three{grid-template-columns:repeat(3,minmax(0,1fr))}
.card{padding:28px 0;border-top:1px solid var(--line);min-width:0}
.card p{font-size:1.0625rem;color:var(--muted)}
.card .meta{color:var(--pink-text);margin-bottom:20px}
.card-link{display:block;position:relative;text-decoration:none;transition:background .2s,color .2s}
.card-link:hover,.card-link:focus-visible{background:var(--paper)}
.card-link h3{max-width:28ch}
.card-link .arrow{font-size:1.5rem}
.notice,.legal-note{margin-top:26px;padding-top:22px;border-top:1px solid var(--line);max-width:80ch;color:var(--muted);font-size:1rem}
.pill-row{display:flex;flex-wrap:wrap;gap:0 32px;border-top:1px solid var(--ink)}
.pill{padding:16px 0;border-bottom:1px solid var(--line);font-size:1.0625rem;font-weight:500}
.tier{padding:28px;display:flex;flex-direction:column;background:var(--paper);border-top-color:var(--ink)}
.tier-name{font-size:clamp(1.6rem,2.5vw,2.65rem);font-weight:700;line-height:1.15;letter-spacing:-.045em}
.tier-capacity{font-size:.9375rem;font-weight:700;color:var(--pink-text);margin:18px 0 28px}
.tier p{margin-top:auto}
.quote-block,.case-quote{background:var(--crimson);color:var(--white)}
.quote-block .section-kicker{color:var(--acid)}
.quote,.quote-small,.case-quote blockquote{font-family:var(--font-editorial);font-style:italic;font-weight:var(--editorial-weight);font-size:clamp(2.6rem,5vw,5.5rem);line-height:1.12;letter-spacing:-.02em;max-width:24ch;margin:0;color:var(--white)}
.quote-small{max-width:28ch}
.page-cta{background:var(--blush)}
.page-cta>.container{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,.85fr);gap:clamp(32px,6vw,88px);align-items:end}
.page-cta .section-title{margin:0;max-width:23ch;font-size:clamp(2.4rem,4vw,4.8rem)}
.page-cta .section-lede{color:var(--ink)}
.page-cta .actions{margin-top:24px}
.page-cta .btn.primary,.case-cta .btn.primary{background:var(--crimson);border-color:var(--crimson);color:var(--white)}
.page-cta .btn.primary:hover,.case-cta .btn.primary:hover{background:var(--white);border-color:var(--white);color:var(--ink)}

/* The service index uses the same open, horizontal rhythm as the homepage. */
.page-services .service-catalog{display:block;border-top:1px solid var(--ink)}
.service-catalog .service-item{display:grid;grid-template-columns:minmax(130px,.6fr) minmax(0,1.1fr) minmax(0,1fr);align-items:center;gap:24px;padding:26px 0;border-top:0;border-bottom:1px solid var(--line)}
.service-catalog .meta,.service-catalog h3,.service-catalog p{margin:0}
.service-catalog h3{font-size:clamp(1.25rem,1.75vw,1.875rem)}
.service-catalog p{font-size:1rem}

/* About: founder, purpose, a visual pause, principles and people. */
.page-about .about-purpose .quote{margin:0}
.page-about .page-hero>.container{align-items:center}
.about-founder-grid{display:grid;grid-template-columns:minmax(0,.55fr) minmax(0,1.45fr);gap:clamp(32px,6vw,88px)}
.page-about .about-founder .section-kicker{font-size:.8125rem;line-height:1.4;letter-spacing:.06em;color:var(--pink-text);max-width:20ch}
.about-founder-signature{font-size:1rem;font-weight:700;line-height:1.5}
.about-founder-signature span{display:block;font-size:.875rem;font-weight:400;color:var(--muted)}
.about-founder blockquote{margin:0;max-width:var(--measure);min-width:0}
.about-founder blockquote p:first-child{font-size:clamp(2rem,3.2vw,3.65rem);line-height:1.15;font-weight:700;letter-spacing:-.04em;margin:0 0 28px}
.about-founder blockquote p+p{font-size:clamp(1.0625rem,1.4vw,1.25rem);line-height:1.65;max-width:64ch;color:var(--muted);margin:0 0 20px}
.about-founder blockquote p:last-child{margin-bottom:0;color:var(--ink)}
.about-visual-break{position:relative;margin:0;background:var(--ink);overflow:hidden}
.about-visual-break img{width:100%;height:clamp(340px,47vw,650px);object-fit:cover;object-position:center 58%;opacity:.85}
.about-visual-break--team img{object-position:center 35%}
.about-visual-break figcaption{position:absolute;bottom:0;left:0;right:0;padding:clamp(28px,4vw,64px) var(--gutter);background:linear-gradient(transparent,rgba(0,0,0,.65));font-size:clamp(2rem,4vw,4.5rem);line-height:1.1;font-weight:700;letter-spacing:-.04em;color:var(--white)}
.page-about .about-visual-break .editorial-accent{color:var(--blush)}
.about-principles .grid{row-gap:32px}
.about-principles .card .section-kicker{font-size:.8125rem;color:var(--pink-text)}
.about-principles .card h3{max-width:26ch}
.about-principles .card>p:last-child{max-width:48ch}
.about-team-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(28px,4vw,64px);align-items:start}
.about-person{min-width:0}
.about-team-portrait{width:100%;aspect-ratio:4/5;max-height:600px;overflow:hidden;background:var(--paper)}
.about-team-portrait img{width:100%;height:100%;object-fit:cover;object-position:center 20%}
.about-team .about-team-portrait--branded{aspect-ratio:1;max-height:none}
.about-team-portrait--branded img{object-fit:contain;object-position:center}
.about-team-placeholder{display:grid;place-items:center;background:var(--blush);color:var(--pink-text)}
.about-team-placeholder span{font-family:var(--font-editorial);font-weight:var(--editorial-weight);font-style:italic;font-size:clamp(7rem,17vw,15rem);line-height:1;letter-spacing:-.06em}
.about-person-copy{padding-top:24px}
.about-person-role{font-size:.8125rem;font-weight:700;letter-spacing:.045em;text-transform:uppercase;color:var(--muted);margin:0 0 12px}
.page-about .about-person h3{font-size:clamp(1.9rem,3vw,3rem);line-height:1.15;margin:0 0 18px}
.about-experience{display:inline-block;padding:8px 12px;margin:0 0 20px;background:var(--paper);color:var(--pink-text);font-size:.875rem;font-weight:700}
.about-person-copy>p:last-of-type{max-width:49ch;font-size:1.0625rem;color:var(--muted)}
.about-instagram{background:var(--blush)}
.about-instagram-heading{display:flex;justify-content:space-between;align-items:end;gap:32px}
.about-instagram-heading .section-title{margin-bottom:16px}
.about-instagram-heading p:last-child{margin:0}
.about-instagram-heading .btn{flex-shrink:0;border-color:var(--ink)}
.instagram-controls{display:flex;justify-content:end;gap:10px;margin-top:24px;margin-bottom:18px}
.instagram-viewport{overflow-x:auto;scroll-snap-type:x mandatory;scroll-padding-inline:var(--gutter);scrollbar-width:thin;scrollbar-color:var(--pink-text) transparent}
.instagram-track{display:flex;gap:22px;list-style:none;margin:0;padding:0 var(--gutter) 20px;width:max-content}
.instagram-card{flex:0 0 auto;width:clamp(250px,27vw,380px);scroll-snap-align:start}
.instagram-card a{display:block;text-decoration:none}
.instagram-card a:focus-visible{outline:3px solid var(--ink);outline-offset:4px}
.instagram-card-media{position:relative;aspect-ratio:4/5;background:var(--pink-text);overflow:hidden}
.instagram-card img{width:100%;height:100%;object-fit:cover;transition:transform .25s}
.instagram-card a:hover img{transform:scale(1.025)}
.instagram-card-type{position:absolute;bottom:12px;left:12px;background:var(--white);padding:5px 10px;font-size:.75rem;font-weight:700}
.instagram-card p{font-size:.9375rem;line-height:1.4;margin:14px 0 0;display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden}
.about-instagram [hidden]{display:none!important}
@media(prefers-reduced-motion:reduce){.instagram-card img{transition:none}}
@media(max-width:700px){.about-founder-grid,.about-team-grid{grid-template-columns:minmax(0,1fr);gap:32px}.about-team-grid{gap:48px}.about-founder-grid>div{display:flex;justify-content:space-between;gap:20px}.page-about .about-founder .section-kicker{margin:0}.about-founder-signature{margin:0}.about-team-portrait{max-height:560px}.about-team-placeholder span{font-size:clamp(7rem,32vw,13rem)}.about-instagram-heading{align-items:start;flex-direction:column}.about-visual-break figcaption .editorial-accent{display:block}}

/* Work: restrained surfaces, clear service labels and prominent results. */
.case-grid{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(0,.75fr);gap:24px}
.case-card{min-width:0;text-decoration:none;display:flex;flex-direction:column;background:var(--paper);border:1px solid transparent;transition:border-color .2s}
.case-card:hover,.case-card:focus-visible{border-color:var(--ink)}
.case-grid>.case-card:first-child{grid-row:auto}
.case-media{display:flex;align-items:end;min-height:110px;padding:28px;font-size:1rem;font-weight:700;letter-spacing:-.02em;background:var(--ink);color:var(--white)}
.case-grid>.case-card:first-child .case-media{min-height:280px;font-size:clamp(1.75rem,2.7vw,3rem);line-height:1.15;color:var(--acid)}

.case-card[href*="bears-and-co"] .case-media{background:var(--pink);color:var(--ink)}
.case-body{display:flex;flex-direction:column;flex:1;padding:28px}
.case-body .meta{color:var(--muted);letter-spacing:.045em;margin-bottom:18px}
.interior-page .case-title{font-size:clamp(1.75rem,2.8vw,3rem);line-height:1.1;letter-spacing:-.045em;margin:0 0 18px;text-transform:none}
.case-body p{font-size:1.0625rem}
.case-bottom{display:flex;gap:16px;justify-content:space-between;flex-wrap:wrap;font-size:.9375rem;font-weight:700;padding-top:28px;margin-top:auto}
.case-bottom span:last-child{text-decoration:underline;text-underline-offset:5px}
.card.case-card{padding:30px;background:var(--paper);flex-direction:row;align-items:center;justify-content:space-between;gap:24px}
.case-page .case-hero{padding-top:clamp(48px,6vw,88px);padding-bottom:0}
.case-hero-top{display:flex;gap:20px;justify-content:space-between;flex-wrap:wrap;font-size:.875rem;letter-spacing:.055em;text-transform:uppercase;font-weight:700;color:var(--muted);padding-bottom:24px;border-bottom:1px solid var(--line);margin-bottom:40px}
.case-hero-top span:first-child{color:var(--pink-text)}
.case-hero-grid{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,.85fr);gap:clamp(32px,6vw,88px);align-items:start;padding-bottom:48px}
.case-hero h1{font-size:clamp(3.1rem,6.5vw,7.5rem);line-height:1.02;max-width:13ch;letter-spacing:-.06em}
.case-summary>p{font-size:1.125rem;max-width:52ch}
.case-meta-list{margin-top:28px;border-top:1px solid var(--ink)}
.case-meta-row{display:grid;grid-template-columns:80px minmax(0,1fr);gap:20px;padding:12px 0;border-bottom:1px solid var(--line);font-size:.9375rem}
.case-meta-row span:first-child{font-weight:700;color:var(--muted)}
.case-media-hero{padding:clamp(40px,6vw,88px) var(--gutter);background:var(--ink);color:var(--white)}
.case-media-hero-inner{width:min(100%,var(--max));margin-inline:auto}
.case-media-hero-inner span{display:block;font-size:clamp(1.6rem,3.7vw,4.2rem);font-weight:700;line-height:1.15;letter-spacing:-.045em;max-width:24ch;color:var(--acid)}
.case-bears .case-media-hero{background:var(--pink);color:var(--ink)}
.case-bears .case-media-hero-inner span{color:var(--ink)}
.case-page main>.case-brief{padding-block:0;background:var(--paper)}
.case-brief-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:32px}
.case-brief-item{padding-block:30px}
.case-brief-item small,.case-proof small,.case-decision small,.performance-card small{display:block;font-size:.875rem;letter-spacing:.055em;text-transform:uppercase;font-weight:700;color:var(--pink-text);margin-bottom:20px}
.case-brief-item strong{display:block;font-size:1.5rem;font-weight:700;line-height:1.2;letter-spacing:-.035em;margin-bottom:14px}
.case-brief-item p{font-size:1rem;color:var(--muted)}
.case-page main>.case-results{padding-block:40px;background:var(--ink);color:var(--white)}
.case-results-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:32px}
.case-result{display:flex;flex-direction:column;min-width:0;padding:16px 0}
.case-result small{font-size:.875rem;text-transform:uppercase;letter-spacing:.055em;color:#bcbcbc}
.case-result strong{font-size:clamp(2.2rem,4vw,4.8rem);font-weight:500;letter-spacing:-.055em;line-height:1.1;color:var(--acid);margin:28px 0 14px;overflow-wrap:break-word}
.case-result span{font-size:1rem;color:#d2d2d2;max-width:32ch}
.case-result--primary strong{font-weight:700}
.case-story-copy>p.case-data-note{font-size:.875rem;line-height:1.6;margin-top:24px}
.case-page main>.case-press-section{padding-block:0 var(--space)}
.case-bears main>.case-results+.case-press-section{padding-block:40px 0}
.case-press-banner{display:grid;grid-template-columns:minmax(0,1fr) auto;align-items:center;gap:32px;padding:clamp(24px,4vw,48px);background:var(--paper);border-top:2px solid var(--ink)}
.case-press-banner .case-label{margin:0 0 16px}
.case-press-banner h2{font-size:clamp(2rem,3.5vw,3.4rem);line-height:1.1;letter-spacing:-.045em;margin:0 0 16px}
.case-press-banner h2 .editorial-accent{color:var(--pink-text)}
.case-press-banner p:not(.case-label){max-width:58ch;color:var(--muted)}
.case-press-banner .btn{background:var(--acid);border-color:var(--acid);color:var(--ink)}
.case-press-banner .btn:hover{background:var(--ink);border-color:var(--ink);color:var(--white)}
@media(max-width:760px){.case-press-banner{grid-template-columns:minmax(0,1fr)}.case-press-banner .btn{justify-self:start}}
.case-story{display:grid;grid-template-columns:minmax(150px,.4fr) minmax(0,1fr);gap:clamp(32px,6vw,88px);align-items:start}
.case-story-sticky{position:sticky;top:calc(var(--header) + 32px)}
.case-story-copy{max-width:850px}
.case-story-copy h2{font-size:clamp(2.2rem,3.8vw,4.25rem);line-height:1.07;letter-spacing:-.05em;max-width:25ch}
.case-story-copy>p{font-size:1.125rem;color:var(--muted);max-width:68ch}
.case-story-copy .lead{font-size:clamp(1.25rem,1.8vw,1.65rem);line-height:1.4;color:var(--ink);margin-bottom:28px}
.case-proof-grid,.case-decision-grid,.performance-dashboard{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px;margin-top:32px}
.case-proof,.case-decision,.performance-card{padding:26px;background:var(--paper);border-top:1px solid var(--line);min-width:0}
.case-proof strong{display:block;font-size:clamp(1.75rem,3vw,3rem);line-height:1.1;letter-spacing:-.045em;margin-bottom:14px}
.case-proof p,.case-decision p,.performance-card p{font-size:1rem;color:var(--muted)}
.case-decision h3{font-size:1.5rem}
.performance-card strong{display:block;font-size:clamp(2.1rem,3.5vw,4rem);font-weight:500;line-height:1.1;letter-spacing:-.05em;margin:28px 0 16px;overflow-wrap:break-word}
.performance-readout{margin-top:28px!important;padding-top:24px;border-top:1px solid var(--line);color:var(--ink)!important}
.case-gallery{width:min(calc(100% - var(--gutter)*2),var(--max));margin:0 auto var(--space);display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:22px}
.case-gallery-item{padding:clamp(24px,4vw,48px);background:var(--paper);font-size:clamp(1.35rem,2.5vw,2.5rem);font-weight:700;line-height:1.18;letter-spacing:-.04em;display:flex;align-items:end;min-height:180px}
.case-gallery-item.wide{grid-column:1/-1;background:var(--acid)}
.case-carousel-head{display:flex;align-items:end;justify-content:space-between;gap:30px;width:min(calc(100% - var(--gutter)*2),var(--max));margin:0 auto 30px}
.case-carousel-head p{font-size:1rem;color:var(--muted);max-width:50ch;margin-top:12px}
.case-carousel-title{font-size:clamp(2rem,3.5vw,3.5rem);line-height:1.08;letter-spacing:-.045em;margin:0}
.case-carousel-title .editorial-accent{color:var(--pink-text)}
.case-carousel-controls{display:flex;gap:10px}
.carousel-btn{width:48px;height:48px;border:1px solid var(--ink);background:var(--white);color:var(--ink);font-size:1.4rem}
.carousel-btn:hover{background:var(--ink);color:var(--white)}
.carousel-btn:disabled{opacity:.35;cursor:default}
.case-carousel-viewport{overflow-x:auto;scroll-snap-type:x mandatory;scroll-padding-inline:var(--gutter);scrollbar-width:thin;scrollbar-color:var(--line) transparent}
.case-carousel-track{display:flex;gap:22px;width:max-content;padding:0 var(--gutter) 20px}
.case-slide{width:min(72vw,400px);flex-shrink:0;scroll-snap-align:start;background:var(--paper)}
.case-slide-link{display:flex;flex-direction:column;height:100%;text-decoration:none}
.case-slide-link:focus-visible{outline-offset:-3px}
.case-slide-link .case-slide-copy{flex:1;transition:background .2s}
.case-slide-link:hover .case-slide-copy,.case-slide-link:focus-visible .case-slide-copy{background:var(--blush)}
.case-slide-action{display:flex;align-items:center;justify-content:space-between;gap:16px;margin-top:24px;font-size:.9375rem;font-weight:700;text-decoration:underline;text-underline-offset:4px}
@media(prefers-reduced-motion:reduce){.case-slide-link .case-slide-copy{transition:none}}
.case-slide-media{aspect-ratio:4/3;padding:28px;background:var(--ink);color:var(--white);display:flex;align-items:end}
.case-slide-media span{font-size:clamp(1.4rem,2.5vw,2rem);font-weight:700;line-height:1.2;letter-spacing:-.035em}
.case-slide-copy{padding:24px}
.case-slide-copy small{display:block;font-size:.875rem;font-weight:700;color:var(--pink-text);margin-bottom:12px}
.case-slide-copy strong{font-size:1.0625rem;line-height:1.4}
.case-post-media{aspect-ratio:4/5;padding:0;display:block;overflow:hidden;background:var(--paper)}
.case-post-media img{display:block;width:100%;height:100%;object-fit:contain}
.case-post-media--reel{background:var(--ink)}
.case-post-media--reel img{object-fit:cover;object-position:center top}
.case-post-slide .case-slide-copy{display:flex;flex-direction:column;align-items:stretch}
.case-post-slide .case-slide-copy h3{font-size:1.125rem;line-height:1.35;margin:0 0 24px;letter-spacing:-.015em}
.case-post-slide .case-slide-action{margin-top:auto}
.case-bears .case-slide{width:min(76vw,340px)}
.case-creator-media{aspect-ratio:4/5;position:relative;align-items:center;justify-content:center;background:var(--blush);color:var(--pink-text)}
.case-creator-media .creator-initials{font-size:clamp(5rem,10vw,8rem);letter-spacing:-.08em;line-height:1}
.case-creator-media--portrait{padding:0;display:block;overflow:hidden}
.case-creator-media--portrait img{position:relative;display:block;width:100%;height:100%;object-fit:cover;object-position:var(--portrait-position,center);transform:scale(var(--portrait-scale,1));transform-origin:var(--portrait-origin,center);filter:var(--portrait-grade,none)}
.case-creator-media--joana{--portrait-scale:1.12;--portrait-origin:48% 100%;--portrait-grade:brightness(1.035) contrast(.97) saturate(.88)}
.case-creator-media--mariana{--portrait-scale:1}
.case-creator-media--matilde{--portrait-scale:1.9;--portrait-origin:56% 49.2%;--portrait-grade:brightness(1.19) contrast(.95) saturate(.92)}
.case-creator-media--sofia{--portrait-scale:1.55;--portrait-origin:59% 39.5%;--portrait-grade:brightness(1.015) contrast(.98) saturate(.91);isolation:isolate}
.case-creator-media--sofia::before{content:"";position:absolute;inset:0;background:url("sofia-ferreira-retrato-bears-and-co-fundo-original.webp") center/cover no-repeat;filter:blur(.65px) var(--portrait-grade);z-index:-1}
.case-creator-media--sofia img{mask-image:radial-gradient(ellipse 40% 32% at 53.5% 46%,#000 94%,transparent 100%);-webkit-mask-image:radial-gradient(ellipse 40% 32% at 53.5% 46%,#000 94%,transparent 100%)}
.case-creator-media .creator-index{position:absolute;bottom:24px;left:24px;font-size:.8125rem;font-weight:700;letter-spacing:.025em}
.case-bears .case-slide:nth-child(2n) .case-creator-media{background:var(--ink);color:var(--blush)}
.case-bears .case-slide:nth-child(3) .case-creator-media{background:var(--acid);color:var(--ink)}
.case-bears .case-slide-copy strong{font-size:1.25rem;display:block}
.case-bears .creator-result{font-size:.9375rem;margin-top:8px;color:var(--muted)}
.case-cta{background:var(--blush)}
.case-cta-grid{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,.85fr);gap:clamp(32px,6vw,88px);align-items:end}
.case-cta h2{font-size:clamp(2.4rem,4vw,4.8rem);line-height:1.06;text-transform:uppercase;max-width:22ch;margin:0}
.case-cta-copy p{font-size:1.125rem;max-width:44ch}
.case-page main>.case-next{padding:0;border-top:0}
.case-next a{display:flex;align-items:center;justify-content:space-between;gap:28px;width:min(calc(100% - var(--gutter)*2),var(--max));margin-inline:auto;padding-block:48px;text-decoration:none}
.case-next small{display:block;font-size:.875rem;color:var(--muted);text-transform:uppercase;letter-spacing:.055em;margin-bottom:16px}
.case-next strong{font-size:clamp(2.2rem,4vw,4rem);line-height:1.1;letter-spacing:-.05em}
.case-next span{font-size:2rem}
.case-next a:hover strong{color:var(--pink-text)}

/* Insights and legal pages share a quieter, readable editorial layout. */
.insight-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px 40px}
.insight-card{display:flex;flex-direction:column;min-width:0;padding:30px 0;border-top:1px solid var(--ink);text-decoration:none;transition:background .2s}
.insight-card:hover,.insight-card:focus-visible{background:var(--paper)}
.insight-card .meta{color:var(--pink-text);margin-bottom:24px;letter-spacing:.04em}
.insight-card h2{font-size:clamp(1.6rem,2.5vw,2.65rem);line-height:1.15;max-width:26ch;margin-bottom:20px}
.insight-card p{color:var(--muted);font-size:1.0625rem;max-width:55ch}
.insight-card>span{font-size:.9375rem;font-weight:700;text-decoration:underline;text-underline-offset:5px;margin-top:auto;padding-top:28px}
.article-hero-grid{display:grid;grid-template-columns:minmax(0,1.2fr) minmax(0,.8fr);gap:clamp(32px,6vw,88px);align-items:end}
.article-hero h1{max-width:24ch}
.article-deck{font-size:1.125rem;line-height:1.55;color:var(--muted)}
.article-meta{display:flex;gap:16px;flex-wrap:wrap;font-size:.875rem;font-weight:700;color:var(--ink);border-top:1px solid var(--line);margin-top:28px;padding-top:18px}
.article-layout{display:grid;grid-template-columns:minmax(160px,.4fr) minmax(0,1fr);gap:clamp(32px,6vw,88px)}
.article-aside{position:sticky;top:calc(var(--header) + 32px);align-self:start;border-top:1px solid var(--ink);padding-top:20px;max-width:26ch}
.article-aside strong{font-size:.875rem;text-transform:uppercase;letter-spacing:.055em;color:var(--pink-text)}
.article-aside p{font-size:1rem;color:var(--muted);margin-top:16px}
.article-body,.legal-body{max-width:var(--measure);font-size:1.125rem;line-height:1.7}
.article-body h2,.legal-body h2{font-size:clamp(1.5rem,2.5vw,2.5rem);line-height:1.2;letter-spacing:-.035em;margin:44px 0 20px}
.article-body h2:first-child,.legal-body h2:first-child{margin-top:0}
.article-body ul,.legal-body ul{padding-left:24px}
.article-body li,.legal-body li{margin-block:10px}
.article-body a,.legal-body a{overflow-wrap:anywhere;text-underline-offset:4px}
.insight-card .meta time{display:block;margin-top:8px;color:var(--muted);font-size:.875rem;letter-spacing:0}
.article-body ol{padding-left:28px}
.article-sources{margin-top:48px;padding-top:12px;border-top:1px solid var(--line);font-size:1rem}
.article-sources h2{font-size:1.5rem}
.article-sources li{margin-block:16px}
.article-back{margin-top:32px;font-weight:700}
.article-callout{font-family:var(--font-editorial);font-style:italic;font-size:clamp(1.8rem,3vw,2.7rem);letter-spacing:-.02em;line-height:1.3;margin:36px 0;padding:30px;background:var(--paper);border-left:3px solid var(--pink);font-weight:var(--editorial-weight)}
.related-links{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:32px}
.related-links a{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:16px;border-top:1px solid var(--ink);padding-top:22px;text-decoration:none}
.related-links small{grid-column:1/-1;font-size:.875rem;color:var(--muted)}
.related-links strong{font-size:1.25rem;letter-spacing:-.025em;line-height:1.3}
.related-links a:hover strong{color:var(--pink-text)}
.page-legal .page-hero>.container{display:block;max-width:var(--measure)}
.page-legal .page-intro h1{font-size:clamp(2.5rem,4vw,4.2rem);max-width:23ch}
.page-legal .page-deck{margin-top:24px}
.page-contact .page-hero{background:var(--blush)}
.page-contact .split{grid-template-columns:minmax(0,.7fr) minmax(0,1.3fr)}
.page-contact .split>.contact-form{margin-top:0}
.page-contact .split>.contact-form fieldset{padding:0}
.utility-404{min-height:70svh;display:flex;align-items:center;background:var(--paper)}
.utility-404 .code{font-family:var(--font-editorial);font-style:italic;font-size:clamp(5rem,12vw,10rem);line-height:1;color:var(--pink-text);margin-bottom:32px;font-weight:var(--editorial-weight)}
.utility-404 h1{max-width:19ch;margin-bottom:28px}

@media(max-width:1000px){
 .page-hero>.container,.article-hero-grid{grid-template-columns:minmax(0,1.15fr) minmax(0,.85fr);gap:32px}
 .page-hero h1,.article-hero h1{font-size:clamp(2.4rem,4.6vw,3.6rem)}
 .service-catalog .service-item{grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:12px 24px}
 .service-catalog .meta{grid-column:1/3}

 .case-story,.article-layout{grid-template-columns:170px minmax(0,1fr);gap:32px}
 .case-brief-grid,.case-results-grid{gap:24px}
 .tier{padding:22px}
}
@media(max-width:780px){
 .page-hero>.container,.article-hero-grid,.case-hero-grid,.split,.page-contact .split,.page-cta>.container,.case-cta-grid{grid-template-columns:minmax(0,1fr);gap:30px}
 .page-intro h1,.article-hero h1{max-width:26ch}
 .page-deck{max-width:65ch}
 .page-hero-visual img{aspect-ratio:16/9;max-height:360px}
 .grid.three,.case-brief-grid,.case-results-grid{grid-template-columns:minmax(0,1fr)}
 .case-brief-grid,.case-results-grid{gap:0}
 .case-brief-item+.case-brief-item{border-top:1px solid var(--line)}
 .case-result+.case-result{border-top:1px solid #444}
 .case-result{padding-block:26px}
 .case-result strong{font-size:clamp(3rem,8vw,4.5rem);margin-top:18px}
 .case-result span{max-width:55ch}
 .case-story,.article-layout{grid-template-columns:minmax(0,1fr);gap:26px}
 .case-story-sticky,.article-aside{position:static}
 .article-aside{max-width:none}
 .article-aside p{max-width:55ch}
 .case-grid{grid-template-columns:minmax(0,1fr) minmax(0,1fr)}
 .case-grid>.case-card:first-child{grid-row:auto;grid-column:auto}
 .case-grid>.case-card:first-child .case-media{min-height:180px}
 .case-hero h1{max-width:none}
 .related-links{gap:22px}
}
@media(max-width:620px){
 .page-hero,.article-hero{padding-block:48px}
 .page-hero h1,.article-hero h1{font-size:clamp(2.3rem,9vw,3.5rem);line-height:1.06}
 .interior-page .section-title,.case-story-copy h2{font-size:2.2rem;line-height:1.08}
 .page-deck>p,.section-lede,.article-deck,.article-body,.legal-body,.case-story-copy>p{font-size:1.0625rem}
 .grid.two,.insight-grid,.case-grid,.case-proof-grid,.case-decision-grid,.performance-dashboard,.related-links{grid-template-columns:minmax(0,1fr)}
 .service-catalog .service-item{grid-template-columns:minmax(0,1fr);gap:12px 16px;padding-block:24px}
 .service-catalog .meta,.service-catalog h3,.service-catalog p{grid-column:1}

 .service-catalog h3{font-size:1.4rem}
 .case-grid>.case-card:first-child{grid-column:auto}
 .case-body{padding:24px}
 .case-media{padding:24px;min-height:120px}
 .case-hero-top{gap:12px;margin-bottom:30px}
 .case-meta-row{grid-template-columns:72px minmax(0,1fr);gap:16px}
 .case-hero h1{font-size:clamp(2.8rem,12vw,4.5rem)}
 .case-gallery{grid-template-columns:minmax(0,1fr)}
 .case-gallery-item.wide{grid-column:auto}
 .case-gallery-item{min-height:150px}
 .case-carousel-head{flex-wrap:wrap;align-items:start;gap:20px}
 .case-next a{padding-block:36px}
 .case-next strong{font-size:2.2rem}
 .page-cta .section-title,.case-cta h2{font-size:2.4rem}
 .article-callout{padding:24px;font-size:1.8rem}
 .quote,.quote-small,.case-quote blockquote{font-size:2.65rem;line-height:1.15}
 .interior-page .editorial-statement,.interior-page .quote-small.editorial-statement{font-size:clamp(2rem,8.5vw,2.65rem);line-height:1.15}
}

/* Keep both sides of the contact invitation within the final brand palette. */
.page-contact .page-hero .editorial-accent,.page-cta .editorial-accent,.case-cta .editorial-accent{color:var(--crimson)}
.page-contact .page-hero .eyebrow{color:var(--ink)}

/* Informational service rows retain the approved hover surface. */
.service-catalog .service-item{transition:background .2s}
.service-catalog .service-item:hover{background:var(--paper)}
.related-links:has(>a:nth-child(2):last-child){grid-template-columns:repeat(2,minmax(0,1fr))}
@media(max-width:620px){.related-links:has(>a:nth-child(2):last-child){grid-template-columns:minmax(0,1fr)}}